Virtual Assistants: 5 Key Tasks Every Growing Business Should Outsource
Updated: Sep 8, 2020
As a business grows, the resource that becomes most scarce is time. For any business owner going through growing pains, there are simply not enough hours in a day to complete all the tasks that need to be done. This is a problem because it means that tasks remain unfinished or are done poorly. As a result, the business may start providing products or services of lesser quality than what their customers are used to, and in turn losing those customers and developing a bad reputation in the community and online. In order to avoid this, many owners of growing businesses have turned to virtual assistants (VAs) to help them stay on track as they scale their business. Here are 5 key tasks that every growing business should outsource in order to scale:
1. Social Media Management
Having a strong presence on social media is crucial for any business. However, publishing good content regularly, growing a following, and engaging with your audience takes a lot of time and work, especially if you are using multiple social media platforms. For this reason, many business owners outsource their social media management to virtual assistants who are experienced in social media management.
2. Content Creation
In order to set yourself apart from your competitors and position yourself as an expert in your field, it is important to regularly generate and share quality content that is relevant and of interest to your target audience. This content can come in various forms, such as informative articles, videos, infographics, checklists, etc. There are several key steps involved in creating great content:
1. Researching the topics that your audience is most likely to search for and engage with
2. Writing the article or e-book, creating the video, designing the infographic, etc.
3. Sharing the content on your website, blog, social media platforms, Google My Business account, etc.
This process can take a lot of time, as well as specific skills such as graphic design, writing, or video creation. Many business owners choose to outsource content creation to VAs who are skilled in the specific tasks needed for their content marketing strategy.
3. Search Engine Optimization
Having a professional and attractive website is a great way to make a good impression on potential new customers – but you first need to get traffic to your website in order to make this impression. Search engine optimization, or SEO, is the process of increasing the likelihood that your website will show up in search engine results when your target audience is searching for the services that you provide. Having a good content creation strategy is a great way to improve your SEO, but there are also many other tactics that a business can use in order generate more traffic to their website. However, most of this work is time-consuming and repetitive – which makes it a great process to outsource to a VA who is skilled in Search Engine Optimization.
4. Call Answering
As your business grows and attracts more exposure, you may want to outsource your call answering. Small businesses typically direct their business phone number straight to the owner’s cell phone, which is fine at the beginning when there are not many calls but can get overwhelming as the call volume increases. Outsourcing these phone calls to a VA is a great way to ensure that you do not miss any calls while you are busy with clients, in team meetings, or otherwise unavailable. However, it is important to first vet the VA to make sure that they sound professional on the phone and can follow the scripts and instructions that you provide.
5. Email Marketing
A good email list can be one of your greatest assets. By having existing or potential customers opt in to your email list, you are getting permission to send them the content that you create, special promotions and discounts, updates about your business, new services or products that you are offering, etc. This is a great way to build trust and credibility, and to stay top of mind with your target audience. However, building and nurturing an email list takes a lot of time, and creating successful email campaigns and sequences can get tricky. This is another great process to outsource to a VA – just make sure that they have great grammar and spelling skills to make sure that your emails are professional and are not marked as spam.
For any business to scale, the business owner needs to get away from doing busy work and really focus on creating processes, strategic planning, and developing key relationships with clients and referral partners. As a business owner, you should identify the tasks that absolutely cannot be done by anyone other than you – and then outsource or delegate everything else to other team members, professional service firms, or virtual assistants. Virtual assistants are a flexible and affordable way to delegate tasks without having to hire a full-time employee. For more information on how you can scale your business by outsourcing time-consuming processes, schedule a free consultation with our team at www.calendly.com/lms-plus.
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